The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
Poachers
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 50.0
Rhino
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 25.0
#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago
Client: Esurance
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
Poachers
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Brand Transformation / Single
Points: 25.0
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN
Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 25.0
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Digital Direct Marketing / Mobile
Points: 15.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Incomplete Bios
Agency: Leo Burnett / San Jose
Client: Fundación Paniamor
Category: Experiential Advertising / Guerilla
Points: 15.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN
Category: Innovation in Outdoor / Single
Points: 15.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Integrated Branding / Consumer Campaign
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Craft / Writing
Points: 15.0
Dad
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Radio / Public Service - Single
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Online Films & Video / Short Form - Single
Points: 15.0
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN
Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 15.0
Poachers
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Collateral - Campaign
Points: 15.0
Tiger
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Shark
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN
Category: Print Craft / Art Direction - Single Only
Points: 10.0
THERE IS NO BIGGER PRICE THAN SHARING
Agency: Leo Burnett / Madrid
Client: LOTERIAS Y APUESTAS DEL ESTADO
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 10.0
Rhino
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Collateral - Single
Points: 10.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Social Media / Best Integrated Campaign Led by Social
Points: 10.0
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA
Category: Direct Marketing / Dimensional Mailing
Points: 10.0
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon”
Category: Social Media / Branded Social Post
Points: 10.0
Hairstyle Calendar
Agency: Leo Burnett, Hong Kong / Hong Kong
Client: Hair Culture
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Don't make-up and drive
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 5.0
Real Suicide Notes
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline)
Category: Public Service - Print / Collateral - Campaign
Points: 5.0
BLOODBOOK
Agency: Leo Burnett Indonesia / Jakarta
Client: Palang Merah Indonesia
Category: Social Media / Best Use of a Social Network
Points: 5.0
Shark
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Collateral - Single
Points: 5.0
Tiger
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Collateral - Single
Points: 5.0
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Public Service - Print / Collateral - Single
Points: 5.0
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International
Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Social Media / Best Use of a Social Network
Points: 5.0
Re-Employment
Agency: Leo Burnett Chicago / Chicago
Client: Fifth Third Bank
Category: Social Media / Branded Social Campaign
Points: 5.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Social Media / Branded Social Campaign
Points: 5.0
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon”
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Not Riding a Motorcycle is Dangerous
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Don't make-up and drive: Tree
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey
Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International
Category: Innovation in Outdoor / Single
Points: 5.0
Milos
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN
Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN
Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
Meeting
Agency: Leo Burnett / Sydney
Client: Samsung
Category: Radio Craft / Scriptwriting
Points: 5.0
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN
Category: Print Craft / Writing - Single Only
Points: 5.0
Shark
Agency: Leo Burnett / Sydney
Client: WWF
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Rhino
Agency: Leo Burnett / Sydney
Client: WWF
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Esurance
Title:
#EsuranceSave30
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Fundación Paniamor
Title:
Incomplete Bios
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Craft / Writing
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Dad
Category:
Radio / Public Service - Single
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
THERE IS NO BIGGER PRICE THAN SHARING
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
S-Drive
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Hair Culture
Title:
Hairstyle Calendar
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Fiat
Title:
Don't make-up and drive
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Palang Merah Indonesia
Title:
BLOODBOOK
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Departure Board
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Fifth Third Bank
Title:
Re-Employment
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Allstate
Title:
Not Riding a Motorcycle is Dangerous
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat
Title:
Don't make-up and drive: Tree
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Crikey
Title:
Set In Stone
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Departure Board
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Milos
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Samsung
Title:
Meeting
Category:
Radio Craft / Scriptwriting
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF
Title:
Shark
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF
Title:
Rhino
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
